You can use the chatbots to increase conversions and boost sales. You will be able to provide customers and potential buyers with entertainment, you can offer customers free stuff, you can build engagement with empathy, you can encourage sharing and referrals, you can encourage lead nurturing, provide guided sales advice, offer gift buying support, and much much more. Facebook Messenger is a huge marketing opportunity for your Shopify products. In order for you to use Facebook to boost your Shopify sales, you need to ensure the customers enjoy interacting with your store. Have fun!