The internet continues to revolutionize the traditional models of business and the way economies and businesses function. Social media is now not just limited to being connected to people, but has become an important platform in the buying and selling of goods.
If you’re planning to start up a business that will not cost you much, Facebook is one of the options you could opt for. Facebook has made selling effective and easy. The presence of comprehensive data regarding the interests of consumers is a plus. Furthermore, there are millions of users on Facebook and businesses are provided with the opportunity to interact with their target audience.
Tips and Tricks
Building a Community
Facebook is a platform where friends and family connect, building your page as a community that is aware of its surroundings is vital (i.e. providing information relevant to your town or area, creating posters for special events etc.).
One of the many reason why people are attracted to a page is so that they can participate in giveaways or deals that are being offered. Giveaways are something that can draw people towards your page. They generally result in an increase in followers.
Asking potential customers for feedback is always important as they play a huge role in shaping your presence. Their feedback will help you improve.
Along with posting about your products on Facebook, you can promote them on other social media platforms like Twitter and Instagram. This will allow a different and a larger audience to be aware of your product and may result in an increase in word of mouth.
Presenting it well
Presenting your product in the correct way is significant. You can use high quality images and videos in order to grab the attention of your potential customers.
Incentives and Likes
Incentives can be in the form of special deals, for instance, if you’re selling makeup products, a free makeover can be an incentive. Moreover, you can personally invite people to your page and ask them to spread the word so that more and more people are aware about what you’re selling.
Dynamic product Ads can be shown to users on the basis of their relevant activity. This also helps in drawing in potential customers.
Therefore, if you’re an entrepreneur willing to start something, Facebook is a powerful E-commerce platform to begin with.
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— Pauline (BSc with QTS) (@paulineg72) 11 de noviembre de 2018